Phil Parry, CEO of Iforium, spoke with CasinoBeats 100 Club to to share his view on the topic – What are you most excited for at ICE 2023?

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Fresh off receiving the ‘Bookkeeper of the Year’ award at at the 2022 edition of the prestigious International Association Bookkepers (IAB) Awards.

Our Finance Supervisor, Hilary Cairns sat down with the Leaders Council and joined them on a podcast where she reflected on her career journey thus far.

Phil Parry, CEO of Iforium, spoke with CasinoBeats 100 Club to to share his view on the topic – What is the potential for the soon-to-be regulated Ontario market and how enticing could it be for operators to join?

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Phil Parry, CEO of Iforium, spoke with CasinoBeats 100 Club to to share his view on the topic – As Germany ended its transitional period tolerance policy on July 1, we want to know what opportunities does the newly regulated German market offer and could it become one of the biggest markets in Europe? 

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Phil Parry, CEO of Iforium, spoke with CasinoBeats 100 Club to to share his view on the topic – Lessons learnt from a challenging 2020?

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Phil Parry, CEO of Iforium, spoke with CasinoBeats 100 Club to to share his view on the topic – Has the absence of physical events altered the industry outlook?

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Photo: Andrew Cairns, COO, Iforium (left) & David Black, Continent 8 Technologies’ Managing Director for Europe, Middle East and Africa (right) .

Both Continent 8 and Iforium are Isle of Man success stories, and brands that are known and respected throughout the iGaming sector. But it’s the success they have achieved in partnership which is the most striking example of how Continent 8’s years of experience in the industry, and global reach, can deliver rapid growth.

Iforium began working with Continent 8 in 2016 by providing hosting services in London. As Iforium COO Andrew Cairns points out, the decision to form that partnership was not just a matter of wanting to work with an Isle of Man headquartered business. He said: “The fact that both companies have a presence in the Isle of Man was important and obviously helped to develop a strong partnership – however, first and foremost we chose Continent 8 because of their technical capabilities, global network, experience, and reputation within the industry.”

In 2019 the partnership expanded when Iforium responded to the opportunities arising from the growing US online gaming market. Iforium became the first tenant at Continent 8’s data centre at the Atlantic City Convention Center which opened in June 2019 in partnership with the CRDA (Casino Reinvestment Development Authority).

Both companies reached significant landmarks during this time. For Continent 8 the opening of the Tier 3 designed facility was Atlantic City’s first purpose-built data centre and set the standard in the industry, while Iforium received a transactional waiver from the New Jersey Division of Gaming Enforcement (DGE), meaning that they could provide licensed operators with its Gameflex casino aggregation and seamless bonusing platform which today combines over 10,000 games from 100+ gaming vendors. These milestones would enable both companies to capitalise on the growing online gaming market in the US. The speed at which Continent was able to fast-track Iforium’s entry into the US market is another notable aspect of the partnership.

Andrew says that the decision to continue to work with Continent 8 as Iforium explored growth opportunities in the US was based on several key factors: “We already knew that Continent 8’s connectivity, hosting, and cloud services were all first class, and that they had a strong, resilient, global network of data centres and strategic points of presence,’’ he commented. “We also needed a partner that had an in-depth understanding of the US market, and one that was also respected and trusted by US regulators. Continent 8’s proven track record of being ahead of the curve regarding regulatory developments – and their ability to get us to market as quickly as possible – made them our first choice.”

Today, Continent 8’s multi-state capacity includes facilities in Arkansas, Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Jersey, New York, Pennsylvania, Tennessee, and West Virginia, with data centres in Florida, Nevada, Ohio, and Oregon coming soon.

In Europe, Continent 8 is also supporting Iforium with its growth strategy, most recently in Malta.

Andrew adds: “Continent 8 provide us with the flexibility we require for varying levels of infrastructure within different markets and jurisdictions. In Malta, where Iforium currently hold a Recognition Notice from the Malta Gaming Authority, we are utilising Continent 8’s Cloud platform to meet regulatory in country data requirements, whilst also being closely located to many major clients also hosting within Malta.”

Continent 8 serves the iGaming industry by providing a wide range of innovative data security, connectivity, and managed hosting solutions to clients across the globe. It is the trusted infrastructure partner to many of the largest brands in iGaming. Its global network – now spanning 50 locations across Europe, Asia, and the Americas – is proof of their technical achievements. However, as

David Black, Continent 8 Technologies’ Managing Director for Europe, Middle East and Africa, points out, the Iforium partnership illustrates several more key factors behind their success: “For long-standing clients, a major advantage of working with us over many years stems from our collective knowledge of iGaming around the world, our respect within the industry, and the detailed understanding we gain over time about the client’s unique needs. Working with Iforium has been a rewarding experience for everyone in the Continent 8 team and we have been delighted to play a part in their achievements in the US and Europe.”

Phil Parry, CEO of Iforium, spoke with CasinoBeats to share his views on the year ahead including M&A and the increasing role of responsible gaming.

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Phil Parry, CEO of Iforium, spoke with EGR to share his view on the importance of responsible aggregation and explains how Iforium are leading the way for an industry with an enhanced focus on compliance.

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As CasinoBeats marches on towards the second staging of our Malta event in March 2020, in an extended series we are to take a look back at last month’s CasinoBeats Summit in London.

Our next entry comes courtesy of Phil Parry, CEO of Iforium, who takes at look at the ever changing regulatory landscape.

Gamification, engagement tools, blockchain and split screen gameplay were popular subjects at this year’s CasinoBeats Summit, but in my view, as a content aggregator, much of this risks being window dressing. For us, it’s all about data, the processing of data and the player personalisation and communications that follow.

At Iforium, we’ve worked hard on our event driven architecture to provide a real-time stream of what players are doing both from a platform and compliance perspective, those who master that in the coming months and years will be the ones to watch. 

Compliance was also a major focus at CasinoBeats this year, as far as aggregators go when operating in Europe’s patchwork regulatory environment are doing. Combine that with machine learning on top, and you’ve cracked aggregation.

Regulatory bodies such as the UKGC, Isle of Man Gambling Supervision Commission, and the Malta Gaming Authority, to name just a few, have developed gold standards – and examples for others global emerging markets to follow; however within both this developed and developing environment, the challenge for today’s operators will be to identify the markets that are still profitable while finding ways to negotiate the complex web of rules and specifications required of them. 

By the time we’ve had the third annual CasinoBeats Summit in Barcelona next year, I believe regulatory markets will have become even more stringent in their requirements, with next generation aggregators required to be that first step of compliance; in effect doing the operator’s job for them when it comes to preparing and distributing aggregated content responsibility. 

We’re well positioned for this, with our Gameflex platform acting as a bridge between multiple content providers. As the middleman, we ensure this is ‘sanitised’ in that all content meets the regulatory demands of whichever market it is required to operate in. Where appropriate we also overlay our regulatory solution specific to the jurisdiction and local requirements needed to operate. 

Looking ahead to 2020 it is the speed of regulatory change that is going to leave operators out of pocket when they fail to keep up.

Sweden’s regulatory fallout is a potential sign of things to come if operators cannot tailor their offering to a market’s regulatory needs – and it’s increasingly going to be the job of the aggregator who needs to provide, at source, a responsible foundation for the industry to build on.

This is exactly where you will find Iforium and our Gameflex platform, at the forefront of responsible aggregation in multiple markets and supporting both our operators and content providers.