Playzido, part of global production powerhouse, Endemol Shine Group, today announced a deal with aggregation platform Iforium to distribute their full games portfolio.

Today’s announcement marks the first publicised deal from the Endemol Shine-backed games platform Playzido. The partnership with Iforium will see top branded games from the Endemol Shine Group Gaming portfolio such as Deal or No Deal and the new & exclusive Dumb & Dumber be distributed to Iforium’s operators from October 2018.

Stuart Banks, MD, Playzido said, “We’re excited to kick off our distribution into the gaming market with such a strong launch partner. We already have twenty very exciting games on the platform and we are confident that both our branded and premium non-branded games will make a big impact.”

Phil Parry, CEO of Iforium added “I am delighted to confirm this partnership with Playzido and I welcome the connection of our respective open platforms. The opportunity for Iforium to be the first platform to connect to Playzido and Endemol Shine was compelling as it’s clear they will rapidly become a leading player in the content space. I am also confident the addition of Playzido into Gameflex will be warmly welcomed by our operators who can instantly access a new range of premium branded content such as Deal or No Deal.”